Built Stronger:
New Rüf Is Proud to Be
FORTIFIED™ Certified
As a FORTIFIED™ certified roofing contractor, New Rüf meets the highest national standards for roof strength, durability, and storm protection.
This prestigious certification from the Insurance Institute for Business & Home Safety (IBHS) proves that we don’t just meet building code—we exceed it. Choosing a FORTIFIED Roof™ means you’re working with a trusted expert trained to install roofing systems that are engineered to resist severe weather, including high winds, hail, and hurricanes. For homeowners and property managers, it’s added peace of mind—and for New Rüf, it’s a commitment to excellence you can count on.
Fortified Protection, Insurance-Paid—Save Thousands with New Rüf
Why FORTIFIED™?
FORTIFIED goes beyond building codes to improve performance against natural hazards and reduce the risk of personal property loss.
FORTIFIED Home™ is a nationally recognized building method based on more than 20 years of scientific research and real-world testing by the Insurance Institute for Business & Home Safety (IBHS).
Your roof provides the first line of defense against the elements and an IBHS FORTIFIED Roof™ provides better protection against severe weather.
Stay dry
A FORTIFIED Home helps protect your home and personal property from high winds and wind-driven rain.
Get back home quicker
A FORTIFIED Home may reduce or eliminate time spent out of your home due to water intrusion if the roof is damaged.
Save money
A FORTIFIED designation may qualify you for annual wind mitigation credit that could lower your insurance premium. Check with your insurance agent for specific policy requirements and potential wind mitigation credits in your area.
Strengthen your roof and be ready
3 WAYS FORTIFIED ROOF OFFERS EXTRA PROTECTION
Stronger Connections
Your Roofing Contractor will use more – and stronger – nails in an enhanced pattern proven to help keep the roof attached to your house, even in severe weather.
Sealed Seams
In extreme winds, even the best roof may lose shingles. To prevent water from pouring into your home, your Roofing Contractor will seal the gaps between your roof’s decking.
Reinforced Edges
Studies show roof edges are especially vulnerable to wind damage. A FORTIFIED Roofing Contractor uses materials specifically designed to lock them down.
Fortified Protection, Insurance-Paid—Save Thousands with New Rüf
Choose a FORTIFIED Roof and Get
Next Level Protection Backed by Science
Every year, severe weather brings powerful winds, torrential rain, hail and even tornadoes. Your contractor can help you defend your home with a FORTIFIED Roof package, developed using cutting-edge science to protect against extreme weather. Based on two decades of research by the Insurance Institute for Business & Home Safety, the FORTIFIED building standards define a series of upgrades that go beyond typical building codes to make homes stronger and better able to guard against severe weather. Additionally, having a FORTIFIED Roof may also help you lower the cost of homeowners insurance.
