NEW RÜF IS A TRUSTED
AMERICAN POLICYHOLDER
ASSOCIATION MEMBER
Your Advocate for Fair Insurance and Ethical Roofing
New Rüf is proud to be a member of the American Policyholder Association (APA)—a national nonprofit organization dedicated to defending homeowners and business owners from unfair insurance practices. Our affiliation underscores one of our core values: advocating for property owners’ rights and ensuring every roof replacement or repair is handled with honesty and transparency.
Protecting Policyholders. Promoting Fairness. Partnering with Integrity.
The American Policyholder Association is a 501(c)(4) watchdog organization that promotes integrity, honesty, and best practices within the property insurance industry.
The APA investigates, documents, and reports cases of insurance fraud committed against policyholders, working to ensure that individuals and families receive fair treatment and the coverage they’re entitled to.
As an APA member, New Rüf stands on the side of homeowners, not insurance companies.
WE SHARE THE APA’S COMMITMENT TO:
in every insurance claim process
or underpayments
for property owners navigating storm damage repairs
that helps homeowners understand their policyholder rights
it’s a promise to uphold integrity and protect our clients’ best interests.
Why It Matters to Homeowners
When you work with a roofer who belongs to the American Policyholder Association, you’re partnering with a company that values truth over shortcuts and advocacy over convenience.
APA members are part of a nationwide effort to reform how insurance claims are handled and to ensure policyholders get the fair outcomes they deserve.
You’ll benefit from:
- A contractor who understands how to navigate complex insurance claims
- Advocacy that keeps your needs—not the insurer’s—at the center of every project
- Clear communication, verified documentation, and transparent pricing
- Support from a network dedicated to protecting homeowners’ rights
It’s about more than fixing roofs—it’s about restoring trust.
Our Process: Advocacy at Every Step
We evaluate damage thoroughly and document everything your insurer needs to see.
Why Choose NewRüf
- GAF Master Elite® Certified (Top 2% nationwide)
- FORTIFIED™ Roof Certified Contractor
- Roofing & Solar Reform Alliance Member
- Roofing Contractors Association Member
- American Policyholder Association Member
- Locally Owned & Operated in Texas
- 5-Star Rated for Integrity & Communication
With New Rüf, you don’t just get a stronger roof—you get a trusted advocate who believes every homeowner deserves fairness, protection, and peace of mind.
Verify Our Membership
The APA maintains a public member directory where you can confirm that New Rüf is an active member in good standing. Visit the
American Policyholder Association website to learn more about the organization’s mission and the standards we proudly uphold.
Protect your home—and your rights—with a roofer who stands for integrity.